{"id":995,"date":"2019-09-30T00:00:27","date_gmt":"2019-09-30T00:00:27","guid":{"rendered":"https:\/\/yuhan.pro\/blog\/what-is-seo\/"},"modified":"2019-11-20T11:56:54","modified_gmt":"2019-11-20T11:56:54","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/yuhan.pro\/en-mu\/blog\/what-is-seo\/","title":{"rendered":"What is SEO?"},"content":{"rendered":"\t\t
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For some people, SEO is some form of online hacking or tricks done to achieve higher in search engine results. It\u2019s not. Actually, Search Engine Optimization (SEO) is a job.\u00a0Search engines\u2019 guidelines<\/a>\u00a0determine the responsibilities of this job. This is what I do for a living.<\/p>\n

If you were told to hire an\u00a0SEO specialist<\/a>\u00a0to rank on Google and want to learn more about the subject, you are on the right post. We\u2019ll talk about\u00a0what SEO is<\/strong>\u00a0and different ways of doing it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How search engines Work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Think about how you\u2019ve searched on google today. You had a question in mind and typed a few words in the search box. The words you typed (also known as keywords or search terms) determined the results that showed up.<\/p>\n

If you mistyped a word, the search engine catered for that and brought up the most relevant web pages. How pertinent a web page is to another is the primary task of a search engine\u2019s algorithm. The algorithm takes into consideration more than 200 factors to rank web pages in its index. Here is how search engines work:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Crawling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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To feature in google’s search result, you want to make sure google can find and crawl your website. Google has a robot named Googlebot. It is a computer program written to crawl the web at highway speed.<\/p>\n

Search engines’ bots crawl the web looking for fresh content. It is important to note that they take special notice of new websites. You can control what a search engine sees and crawls on your website with a\u00a0robots.txt file<\/a>. You can allow or restrict full or parts of your website with simple command lines.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Indexing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After crawling your website, the search engine will put your website in its index. You can think of the index as a gigantic library and of your website as a book. If your book’s topic is travelling for example, it gets organized with books on the same topic.<\/p>\n

The next time a reader (user) searches for a travel information, the librarian (search engine) directs him to that section (results page). How you get the best place on the best shelf is up to these 200 factors. Some of them include:<\/p>\n